In Pursuit of Blue Oceans on Dead Seas

The expanded edition of Blue Ocean Strategy is metaphorical, witty, and almost Biblical in its commentary of the bloody waters of competitive Red Ocean market forces. I wish I could say my own pursuit of enlightenment led me to Chan Kim and Renee Mauborgne’s masterpiece on embracing and leveraging differences. Instead, I was referred to it by a young intrapreneur. Based on what we were attempting to achieve in…